Move Your Brand
Where It Matters

Put your brand in front of hundreds of thousands of motivated, active people across the East Coast's fastest-growing running and endurance events from neighborhood 5Ks to full marathons, triathlons, biathlons and pentathlons.

Trusted by Brands That Know How to Show Up

From emerging startups to household names, brands partner with elitefeats™ to put their message in front of thousands of real people across the races, communities, and moments that matter most.

40+ brands return to sponsor with us season after season
The reach

A finish line worth showing up for

250K+
finishers across the line each year
700+
events annually
8
race disciplines, 5K to marathon & multisport
10M+
digital touchpoints email, registration & results
Who you'll reach

A premium, active audience

Motivated, health-minded consumers with real spending power.

34
median participant age
58% / 42%
female / male split
71%
college educated
$95K
avg. household income
64%
race again within a year
supporters & spectators per finisher

Age distribution

18–24
18%
25–34
34%
35–44
28%
45+
20%

Household income

<$50K
16%
$50–100K
38%
$100–150K
29%
$150K+
17%
Why sponsor elitefeats

Reach people in motion and in a great mood

Race day is one of the few moments a captive, health-minded audience is thrilled to be there. That goodwill transfers to the brands standing beside them.

Scale that adds up

Hundreds of events and hundreds of thousands of participants a year plus their families, friends and spectators lining the course.

A premium, engaged audience

Active, health-conscious consumers with real spending power on gear, nutrition, travel, tech and wellness exactly who you're trying to reach.

Goodwill by association

Participants see sponsors as supporters of their communities and causes brand affinity money can't usually buy.

What you get

Your brand, everywhere it counts

We build multi-touch exposure into every event from the timing platform runners check obsessively to the medal around their neck.

Race Timing Platform

Logo & message on the timing pages athletes check before, during and after every race.

Finish-Line Branding

Your brand in every finish photo, video and celebration shot shared to social.

Course & On-Site Signage

High-visibility banners, arches, flags and mile markers along the route.

Participant Apparel

Logo placement on event shirts athletes wear and keep long after race day.

Bibs & Medals

Be part of the keepsakes race bibs worn by every finisher and medals they treasure.

Digital & Email

Registration pages, confirmation and results emails, and social channels.

Expo & Activation

A booth to sample product, demo and talk directly with your audience.

Product Sampling

Get product into hands at packet pickup, start village and finish festival.

Custom Activations

Have an idea? We'll build a package around your goals and your budget.

Ready to put your brand at the finish line?

Tell us your goals we'll build a package around them, for any budget.

Become a Sponsor
Sponsorship that sticks

Participants remember
who showed up

How our community feels about the brands that partner with us.

76%
are more likely to purchase from a brand that partners with elitefeats
82%
feel sponsors genuinely support the race and its cause
68%
are ready to register for their next event on the spot
Where you'll show up

A growing calendar across the East Coast

One partnership, many finish lines. Choose the disciplines and markets that fit your brand.

5K & 10K
Half Marathon
Marathon
Triathlon
Biathlon
Pentathlon
Trail & Obstacle
Community & Charity
"Partnering with elitefeats™ put our brand in front of exactly the audience we wanted and their team made activation effortless from activation branding and sampling."
Marketing Director Kathy Maurellaat Waterloo Sparkling Water
Proven results

Sponsors don't just show up they come back

What our partners see season after season.

92%
of sponsors renew or expand their partnership
40+
brands return season after season
3.2×
average brand recall vs. non-sponsors
How it works

Sponsoring is simple

Three steps from hello to the starting line.

1

Tell us your goals

Send a quick inquiry the audience you want, the markets you care about, your budget.

2

We tailor a package

We match you to the right events and touchpoints and send a custom proposal usually within a day.

3

Activate at the finish line

We handle signage, sampling, digital and logistics. You show up and connect with your audience.

Let's create something worth showing up for

Tell us what you're looking to accomplish and we'll build a sponsorship package around your brand, your goals and your budget. We're always looking for brands that want to connect with athletes and communities at scale.

Or email us directly: [email protected]
RedPodium Sports Event Management System